Index live · v1.3.0 · MAY 26 2026

Brand Guidelines

A-rank

Apply brand colors and typography consistently across all generated artifacts.

Claude CodeClaude Ai
140.2Kstars
Updated 1 month ago
2contributors

Install This Skill

npx skills add anthropics/brand-guidelines

SKILL.md

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds
  • Light: #faf9f5 - Light backgrounds and text on dark
  • Mid Gray: #b0aea5 - Secondary elements
  • Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

  • Orange: #d97757 - Primary accent
  • Blue: #6a9bcc - Secondary accent
  • Green: #788c5d - Tertiary accent

Typography

  • Headings: Poppins (with Arial fallback)
  • Body Text: Lora (with Georgia fallback)
  • Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

  • Applies Poppins font to headings (24pt and larger)
  • Applies Lora font to body text
  • Automatically falls back to Arial/Georgia if custom fonts unavailable
  • Preserves readability across all systems

Text Styling

  • Headings (24pt+): Poppins font
  • Body text: Lora font
  • Smart color selection based on background
  • Preserves text hierarchy and formatting

Shape and Accent Colors

  • Non-text shapes use accent colors
  • Cycles through orange, blue, and green accents
  • Maintains visual interest while staying on-brand

Technical Details

Font Management

  • Uses system-installed Poppins and Lora fonts when available
  • Provides automatic fallback to Arial (headings) and Georgia (body)
  • No font installation required - works with existing system fonts
  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Uses RGB color values for precise brand matching
  • Applied via python-pptx's RGBColor class
  • Maintains color fidelity across different systems
Synced from anthropics/skills@47c72c6fetched May 24, 2026

When to use this skill

  • Applying Anthropic's official brand identity to slides, docs, or HTML artifacts
  • Producing artifacts for internal or external sharing that should look 'from Anthropic'
  • Verifying that an existing artifact follows brand standards (colors, typography)

When not to use

  • Non-Anthropic brand work — this skill is Anthropic-specific
  • Generic visual styling — use `theme-factory` for arbitrary themes
  • Logo or trademark work requiring legal review

Frequently asked questions

Quick Stats

Source repo · this path
Stars140,179
Forks16,569
Last commit2026-04-20
Contributors2
LicenseApache-2.0
CategoryDesign
View on GitHub

Tags

brandingtypographycolorsconsistency